SPINAL HEALTH WEEK 2016. Back Your Inner Athlete

This month the Chiropractors’ Association of Australia is using this year’s Spinal Health Week, held between the 23rd-29th of May, to remind all Australians that they don’t have to be sporting professionals to achieve peak performance. The main message that we as a profession are focussing on is that everyone can “Back Their Inner Athlete”, by improving spinal function, reducing pain, maintaining healthy posture and taking care of one’s general health. With the Olympics around the corner, Rio will host over 10,500 athletes from 206 countries, who are currently in intensive training to perform to their optimum. This year’s Spinal Health Week’s “Back Your Inner Athlete” campaign reminds all Australians that everyone can back their own inner athlete and perform [...]